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Yet on the same web site, they offer advice on how to get people to impulse-buy more candy . Checkout lanes should be stocked 51% with gum, mints, drinks, and snacks for people who want to “recharge” after a long shopping trip; and 39% of the space should go to chocolate and other candy for people who want to reward themselves for completing the chore of shopping.

The association’s more strict stance fits with the FDA’s recent recommendation that Americans should have no more than 10% of their calories from added sugar, or about 200 calories a day. (The World Health Organization recommends half that amount ).

But they don’t actually stand behind that limit. When the FDA proposed adding their recommended limit to package labels (giving added sugars a percent daily value like other nutrients) a spokesperson for the NCA told Food Business News that the group doesn’t support the proposal:

The National Confectioners Association said the F.D.A.’s plans to place percentage daily values for added sugars on food labels were unnecessary and may confuse consumers.

In other words, the claims about moderation are lip service without any intention to commit. If pressed, they’ll say they only recommend a teensy amount of candy per day, but they’re hoping that consumers won’t find out about, much less abide by, the two-Twizzler limit.

“Everything in moderation” is a crappy rule to live by. But it’s great as inspiration for coming up with rules that can help you in the long run.

It’s true that small portions of junk food are better than large portions, and that you don’t have to completely cut a well-loved treat out of your life. So decide—now, not when you’re standing at the sundae bar—what treats are worth eating and how much you can “afford” to eat without sabotaging yourself.

We have lots of advice on this here at Lifehacker, because dealing with cravings for junk food is a normal part of life. Maybe it wasn’t when we were all hunter-gatherers (then again, some hunter-gatherers eat a lot of honey ) but we live in a world where the checkout lanes are packed with treats meant to prey on our psychological weaknesses.

So you can choose your treats on their merits, deciding for example whether that slice of cake tastes good enough to be worth a minor setback in your weight loss. You can be mindful of your cravings and create triggers to redirect yourself to better choices .

You can even ditch the moderation mindset entirely and declare certain foods off-limits . Use this strategy with caution, since it doesn’t work for everybody or with every food, but sometimes knowing that you have to say no can give you peace of mind by making decisions easy. You can also say no to all foods, but on a temporary basis during the day: this is called intermittent fasting, and it can help manage cravings .

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Daimler AG ’s Mercedes-Benz is starting a car-subscription pilot in two U.S. cities, joining brands from Jeep to Porsche in testing alternatives to traditional vehicle ownership.

The app-based service initially available to drivers in Nashville and Philadelphia has three pricing tiers ranging from $1,095 to $2,995 a month, according to a company statement . Subscribers will get access to 30 different models, from C-Class sedans to GLE sport utility vehicles, and can swap cars as often as they like, depending on what tier they choose.

Mercedes is joining a pack of automakers looking to appeal to younger customers by offering access to cars through service more analogous to how Netflix Inc. sells movies or Uber Technologies Inc. dispatches rides. It’s also challenging its biggest German rival head-on: BMW AG launched a subscription pilot -- also in Nashville -- in April that charges as much as $3,700 a month. Just last week, Fiat Chrysler Automobiles NV announced it would launch a service starting in 2019 with its Jeep brand.

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